Helping Finance Marketers measure value over vanity

The main issues faced by financial marketers today

Ruler's report highlights trends, observations and statistics from our extensive experience working with organisations within the Financial Industry

Benchmark against competitors

Utilise Ruler's annual benchmark report to compare your conversion rates, touchpoints and activity against the industry

Solve your pain points

See how Ruler can help provide clarity and evidence of the effectiveness of your marketing campaigns

Finance Industry Attribution Insights

Free report download

Close the loop between sales revenue and marketing activity

Ruler Analytics is a visitor level multi-touch marketing attribution product for forms, phone calls & live chat.

About Ruler Analytics - Marketing Attribution and Call Tracking

By automatically integrating with your CRM, analytics and other products, Ruler ‘closes the loop’ between leads and revenue.

Ruler Analytics call tracking and multi-touch marketing attribution technology enables organisations within the financial industry to understand the effectiveness of their campaigns.

Why choose us?

Cost Effective & No Contract

Ruler operates a rolling monthly license with no contract and no tie ins. Cancel anytime.
Data where you need it most

Ruler Analytics can sync revenue data back to Google Analytics, your CRM or paid media solutions to give insight where you need it most.
Quick & Easy Set-up

Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.
Any Number Type - Local or Free in over 50 Countries

Ruler provides Local or Free phone number types in over 50 countries with access to any location specific or free number type variation.

Measure marketing impact on revenue

Connect website forms and calls to CRM sales revenue to measure marketing ROI. Send the revenue back to Google Analytics, Google Ads, Facebook & Bing.

Multi-Channel Marketing Attribution

Ruler's unified multi-channel marketing attribution platform makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS. Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path

What they say about us!

The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured.

James Lawton-Hill - Marketing Director Optionis Group