UK Leading Call Tracking & Marketing Attribution

Campaign & Keyword Call Tracking

Track your phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel.

Google Ads & Analytics Integrations

Ruler's Official Google Analytics Technology Partner Integration provides automatic integration of phone calls as Goals and Conversions in Google Analytics & Ads.

Dynamic Number Insertion

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top line campaign level.

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50% Off First Month

50% off your first month when you book a demo.
Offer only available via this page.

Dynamic Keyword Level Call Tracking

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top line campaign level.

About Ruler Analytics - Dynamic Keyword Level Call Tracking

Ruler Analytics measures your call activity to identify which of your marketing channels are making people pick up the phone and call your business. When someone makes a phone call, Ruler Analytics sends the conversion data to Google AdWords, Analytics or 100+ other integrations. Ruler’s useful help you to highlight improvements so you can drastically improve your ROI and more accurately report the success of your marketing activity.

Why choose us?

  • Cost Effective & No Contract

    Ruler operates a rolling monthly license with no contract and no tie ins. Cancel anytime.

  • Any Number Type - Local or Free in over 50 Countries

    Ruler provides Local or Free phone number types in over 50 countries with access to any location specific or free number type variation.

  • Quick & Easy Set-up

    Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.

  • Call Recording

    Record every phone call to qualify leads and improve customer service. Ruler allows you to playback and download each call.

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Measure marketing impact on revenue

Connect website forms and calls to CRM sales revenue to measure marketing ROI. Send the revenue back to Google Analytics, Google Ads, Facebook & Bing.

Multi-Channel Marketing Attribution

Ruler's unified multi-channel marketing attribution platform makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS. Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path

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Agency Partner Program


Our Agency Partner Program provides agencies with access to additional benefits such as a white label dashboard, dedicated support and lifetime referral commission.


  • Prove the true impact of your work

    Evidence leads are generated from your campagins through simple reporting.

  • Dedicated support

    Ongoing integration support to help onboard clients effortlessly.

  • Lifetime referral commission

    Build Ruler into your proposition with attractive agency discounts.

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Some of our partners

Ruler works with 1500+ products you use straight out of the box.

Ready to learn more?

Book a demo to find out more about Ruler and how it can help increase your ROI.

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